{"id":15358,"date":"2022-06-01T07:18:21","date_gmt":"2022-06-01T07:18:21","guid":{"rendered":"https:\/\/hoepler.at\/?page_id=15358"},"modified":"2023-02-20T12:01:53","modified_gmt":"2023-02-20T12:01:53","slug":"wirawaxt","status":"publish","type":"page","link":"https:\/\/hoepler.at\/en\/trade-shelftalkers-bottle-pictures-presentations-wine-assets\/wirawaxt\/","title":{"rendered":"WIRAWAXT"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wirawaxt<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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WiraW\u00e5xt – an old star is reborn<\/h2>

Jost H\u00f6pler, our spritely founder launched a new wine labelled WiraW\u00e5xt aged 81 in 2019.\u00a0 The wine is made in the traditional Gemischter Satz style from family owned vines grown on the prestigious Nussberg Hill overlooking the City of Vienna.<\/p>

\u00a0<\/h2>

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Jost H\u00f6pler laughingly comments:<\/strong><\/h4>

\u201cThis is probably Austria’s youngest start up, one of its oldest wine brands and its most senior winemaker! <\/em><\/p>

Everyone needs a bit of madness and this is mine. I believe in working with nature, by listening to its rythm.\u00a0 I hope this wine brings you as much joy as it has to me.\u201c<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Background<\/strong><\/h4>

40 years ago<\/strong> Jost inherited a small vineyard from his mother, located on the famous Nussberg, overlooking the City of Vienna. The site was too small to manage from the winery in Burgenland but in truth, too valuable a spot to lease out for simple \u2018heuriger wine\u2019 (table wine).\u00a0 This troubled him hugely and turning 80 proved the trigger to realise a long-held dream.<\/p>

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Jost began by transforming his beloved vineyard.\u00a0\u00a0 Armed with an abundant supply of resourcefulness, a car that was absolutely not designed for driving in steep vineyards and a garden lawn mower, Jost cumulatively shovelled tonnes of compost from the local depot into the back of his saloon car, and up onto the steep slopes of the Nussberg.\u00a0 Each vine received the true care and attention it deserved, some were replaced and weeds were attacked. Everything was watered, pruned and nurtured, all with his own bare hands. There was no team to delegate to and no professional machinery to assist.\u00a0 Jost was in heaven and gradually the vineyard responded<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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September 2019 first harvest<\/strong><\/h4>

The grapes were carefully picked by hand by keen members of the H\u00f6pler family; brothers, sisters, cousins and grandchildren \u2013average age a ripe 70!!\u00a0 Christof H\u00f6pler, owner and manager of the H\u00f6pler winery, and newly designated Head of Logistics, with the able assistance of Constantine (JH\u2019s 12 year old grandson) transported the freshly picked grapes to the winery, in Burgenland, into the press and drove back to Vienna with the empty boxes before the next load was ready to go. All somewhat unconventional but it worked!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A family effort…<\/strong><\/h4>

Label design, fermentation and wine making were all done in the H\u00f6pler winery in Breitenbrunn. Dorli, Jost\u2019s wife of 51 years, who is famous for the original H\u00f6pler labels, designed a fabulous new WiraW\u00e5xt logo complete with Vienna\u2019s famous St Stephen\u2019s Cathedral and Ferris wheel in the background, symbolising pictorially exactly what is in the bottle<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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What does WiraW\u00e5xt mean?<\/h2>

WiraW\u00e5xt is prounounced is pronounced phonetically \u2018Vera Voxt\u2019. It is the colloquial Viennese way of saying \u2018wie er w\u00e4chst\u2019 or \u2018just as it grows\u2019.
This wine is a traditional \u2018Wiener Gemischter Satz\u2019 (a field blend) made of Sauvignon Blanc, Pinot Blanc and Welschriesling. These different white grape varietals all grow mixed up together in the rows of vines and are harvested and fermented all at the same time and in the same tank.
Three grape varietals that grow \u201cjust as they please\u201d\u2013 hence the connection to the phrase WiraW\u00e5xt! This is uniquely Viennese and the Nussberg, a south facing hill on the most northern edge of the City of Vienna sloping down to the Danube River, is one of the most iconic and prestigious vineyard locations in Vienna.<\/p>

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Taste and Price<\/h4>

Jost comments; \u201cI have drawn on my decades of experience to make the best wine nature would allow me. I am delighted with the quality of my WiraW\u00e5xt vintages. 2022 will be our 4th vintage!<\/p>

The price was set to ensure everyone could afford to drink this little bit of Vienna and to enjoy this with me. It is a small vineyard, when it\u2019s gone it is gone. I will be here next year to make another!\u201d<\/p>

Colour: Light straw yellow
Nose: light fresh rose petals
Palate: Hints of fresh herbs, a touch of spice and fullness in the middle of the palate with a long finish.
Food Pairing \u2013 It\u2019s got to be a Schnitzel but in truth Asian food would go just as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jost H\u00f6pler comments, \u201cIt is an absolute delight for me to have turned this somewhat uncut diamond into such a dazzler with nothing but my bare hands and a lot of hard work. This project has brought happiness and madness into our lives. It shows one is never too \u2018young\u2019 to start something new and my decades of experience are still relevant. I am proud to have been true to the traditional production methods of Wiener Gemischter Satz. Working with what one has and letting nature produce the best blend that it will allow me.\u2019
<\/em><\/p>

Further photos and PR releases are here. Media<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Wirawaxt WiraW\u00e5xt – an old star is reborn Jost H\u00f6pler, our spritely founder launched a new wine labelled WiraW\u00e5xt aged 81 in 2019.\u00a0 The wine is made in the traditional Gemischter Satz style from family owned vines grown on the prestigious Nussberg Hill overlooking the City of Vienna. \u00a0 Jost H\u00f6pler laughingly comments: \u201cThis is […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":538,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15358","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nWIRAWAXT - H\u00f6pler Winery<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hoepler.at\/en\/trade-shelftalkers-bottle-pictures-presentations-wine-assets\/wirawaxt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WIRAWAXT - 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